We love to get people talking. Especially consumers.
As part of fully integrated concepts or standalone brand activations, Mosaic XM develops unique and customized branded experiences that stop, engage, entertain and educate customers.
At the heart of these branded experiences is our People as a Media™ strategy, where PEOPLE, Mosaic Brand Ambassadors, bring the experience to life and create real impressions with your consumer. Creatively conceived, expertly executed, measurably effective, our programs take place wherever your customers are, be it on the street, in the stores, up an office tower, on the Web or at an event.
Our Services
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Strategic Development
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Product Sampling
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Retail Promotions
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Retail Events and Demonstrations
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Sports Marketing
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Microsites and Viral Marketing
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Word of Mouth
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Trade Shows
Strategic Devlopment
Our unique, media neutral approach to strategic concept development starts with understanding a client’s opportunities, challenges, competitive landscape, retailer relationships and consumer insights. We then apply our proprietary ideation process to generate strategic concept recommendations and tactics that are fully integrated and that will activate all required channels from shelf to shelf.
Product Sampling
Product sampling is about more than just handing consumers a product to try. Our sampling programs cut through the clutter, engaging consumers in a brand experience and educating them on a product’s key features and benefits.
Retail Promotions
We design and execute in-store campaigns and promotions that are brought to life through POS, display and retail events. Retailer campaigns can be national or customized by retailer and are developed in partnership with your Shopper Marketing or Key Account teams.
Retail Events and Demonstrations
Through Mosaic’s brand ambassador profiling and extensive training, plus our advanced field management systems, we deliver compelling retail events and demonstrations that stop, engage and either create trial or educate a consumer. In other words, our brand ambassadors get your products noticed.
Sports Marketing
Sports marketing continues to be a powerful tool in brand promotion. Our expertise enables clients to identify, evaluate, activate and measure sports sponsorships and properties in order to drive awareness and boost sales.
Microsites and Viral Marketing
Without a doubt, digital channels are a key conduit to engaging today’s techno-savvy consumers on an ongoing basis. Mosaic XM develops microsites that compliment brand websites by providing unique, immersive extensions for promotional campaigns. Online contest activations, e-voting, blogging, galleries, videos and e-mails are all part of this digital marketing landscape.
Word of Mouth
Experiential marketing by it’s very nature is the spark that gets people talking. Every Mosaic XM program is designed to engage and delight the senses through a relevant experience that will ensure at least 70% of the people engaged will speak to 5 of their friends about. Other word of mouth activations include influencer identification and product seeding and measurement.
Trade Shows
Whether as part of an integrated concept or a standalone execution, Mosaic XM offers trade show services that get noticed. From custom booth design and fabrication to venue selection and management, our approach to logistics, execution and measurement delivers results unique in the industry.
The days of above and below the line marketing are over
When asked*, consumers say that the activity that has the greatest impact on their brand perception is:
52%
A TV commercial that you really enjoy
23%
A company that lets you sample or interact with their products on the street, while at an event, or when entering the store
22%
A promotion where you can instantly win cars, cash, and trips when you purchase
3%
A company that sponsors national sporting events and players that you are interested in
* IMI Consumer Track, Fall 2006, 800 Adults
Social Media
Using our proprietary “Experience Extended™” platform we ensure programs deliver maximum ROI. This platform includes a variety of social media tools, such as contesting, blogging, photo and video posting, data capture and database management, all delivered through a leading-edge web-based dashboard.